Mar 10, 2014

Denim & Supply Ralph Lauren + AVICII in the new video "I'm Addicted to You"

It's official the fashion scoop about Denim and Supply Ralph Lauren’s third video collaboration with two-time Grammy-nominated DJ/producer, and Denim and Supply brand spokesperson, AVICII, for the Spring 2014 Brand Video featuring AVICII’s Hit Single “Addicted To You”.

Now you can watch AVICII’s  video and shop Denim and Supply's video looks, directly from "Fashionista Smile"

“It's about making something that really excites me. I want to expand my own musical knowledge and try to make something that feels fresh and true.” says AVICII.



The video is inspired by the eclectic nature of Denim and Supply Ralph Lauren and AVICII’s envelope-pushing new sound, a blend of electronic dance music, bluegrass, alt rock and more.





The new video sets the latest hit “Addicted to You” off of AVICII’s album, TRUE, against the brand’s hometown of New York City.

Shot by Mark Seliger, the spring 2014 video takes the Denim and Supply cast on a journey from the Lower East Side to AVICII’s sold-out show at the Roseland Ballroom, set against Audra Mae’s sassy and powerful vocals and AVICII’s driving beat.



A serious hit will be this motorcyclist jacket
Available on RalphLauren.com



Lovely this cardigan in linen cotton by Denim and Supply.
Available on RalphLauren.com


One of my favorites from the women's collection is this sleeveless tshirt.
Avalable on RalphLauren.com



Another of my favorites picks is this military jacket fron Denim and Supply.
Available on RalphLauren.com



Shop the entire collection of Denim and Supply on RALPH LAUREN WEBSITE
)

Get more brand's updates on:
Instagram.com/DenimandSupplyRL

(Courtesy of Ralph Lauren - Press Office)