Avicii, two-time Grammy-nominated superstar, creator of driving and uplifting melodies, is continuing his collaboration initiated last year with free spirited American Brand Denim and Supply Ralph Lauren, in fact, they have released the first co-produced official music video "Wake Me Up," the first single from Avicii's September 17, produced by celebrated American photographer Mark Seliger
The video "Wake Me Up" was exclusively styled with looks from the Denim and Supply Fall 2013 collection, featuring the cast from their advertising campaign. All looks from the music video are available online at denimandsupply.com and in stores this August including the cotton officer’s jacket (shown left) featured in the video. Go to Denim and Supply official online store to shop all the looks of the video.
Talking about what the protagonists of the video are wearing, iconic elements from the Fall 2013 Denim and Supply Ralph Lauren collection, with the classic American vibe that Ralph Lauren had made a style statement mixed with a rustic, easy-going and youthful edge.
The new Fall 2013 Denim and Supply collection by Ralph Lauren takes us in an imaginary trip to the Southwest of the United States of America, mixing in a melting pot elements like the beacon print, rock-and-roll embellishments and Latin-inspired embroidery.
The Fall 2013 Denim and Supply collection mixes unconventional elements like the iconic trucker vest with stars-and-stripes to vintage lightweight flannels and sweaters paired beautifully with floral prints and medium-wash denim in relaxed skinny fits.
The "Wake Me Up" video was produced by At Night Studios, and tells a universal story about belonging and finding your place in the world. "Wake Me Up" is a provocative new sound for Avicii and has been met with huge critical and commercial success with over one million downloads worldwide: "Wake Me Up" debuted at #1 in 47 countries, including the UK where it set a new record for the fastest-selling single of a unique collaboration developed by Avicii and Denim and Supply Ralph Lauren.
Avicii is well known for his international mega-hit "Le7els" which conquered club charts worldwide, racking up over 40 million YouTube views, and "Silhouettes," which netted 24 million views. Last year Avicii rocketed to the #3 position on DJ Mag's yearly poll of the Top 100 DJs after three years of performing and was ranked #2 on Forbes Most Powerful Artists Under 30.
TRUE, Avicii's full-length album debut, was recorded in Los Angeles and Stockholm and spans an unprecedented and unanticipated breadth of musical styles and sounds. TRUE encompasses tracks featuring performances by the chart-topping rock band Imagine Dragons, Dan Tyminsky of the Grammywinning bluegrass band Alison Krauss and Union Station, L.A. rock band Blondfire, Swedish pop singer Linnea Henriksson, big-voiced West Coast vocalist Audra Mae, and singer-songwriter Salem Al Fakir, the voice on Avicii's international 2012 hit "Silhouettes." Legends like Chic mastermind Nile Rodgers (who produced Daft Punk's ubiquitous 2013 single "Get Lucky") and country-pop star and songwriter Mac Davis (author of such Elvis Presley hits as "In the Ghetto" and "A Little Less Conversation") contributed their collaborative talents.
(Images from Ralph Lauren's Press Office)