True to its talent for harnessing contemporary trends, LACOSTE does away with the last relics of a hyper-gendered fashion in order to reveal a genuine link between both the male and female wardrobes. With an angle that is neither political nor provocative, LACOSTE presents a Spring/Summer 2019 collection that focuses on style rather than gender.
With a mix of timeless pieces and seasonal ones, LACOSTE induces a powerful vintage feeling by merging the brand’s tennis DNA with the streetwear universe of the 90s. It’s a creative and offbeat take on the «sportcore» style that advocates a certain type of uniqueness as well as a liberating non-conformity. A new impetus is given to the brand’s identity markers.
The Polo shirt, unisex sportswear icon, is central to this new collection. As the streets embrace tennis, basics are jostled to enter the subversive world of street style, becoming a new standard of everyday life. The cotton is held up to more technical materials such as polyester or diamond taffeta, while volumes and proportions amplify, relying on oversize and layering to structure the silhouette and increase possibilities.
Indifferently worn by men or women, the logoed sports pants and their matching jacket make a new life for themselves.
The men’s suit turns into a pants and blazer outfit for women.
The XXL polo shirt is paired off with a long pleated skirt or with technical jersey shorts that are worn high-waisted, restrained by a strap belt.
The line between fashion and sports has been rubbed out.
Photo credit © CRAIG MCDEAN
(Courtesy Lacoste - Press Office)