So, if you feel you need to retire your wardrobe this season, think again.. the American brand JOODJ, proposes a collection of accessories that can beautifully transform the pieces you already have, and believe me, the way you can work this designs are endless.
To own accessories of quality and versatility is what (not only) bloggers aim, that is why I would like to share with my readers and followers this fashion scoop, about the American brand JOODJ, that is creating the new street buzz with its iconic "Shoelery" collection, the hottest style trend disrupting the fashion industry. JOODJ accessories are designed in the United States and carefully hand-made with you in mind.
At the same time, the JOODJ brand creates unique accessories by inspiring, empowering and transforming the lives of women all over the world, since a percentage of the proceeds from the Ngoma and Roka designs go towards non-profit organizations that work against social injustices and inequities against women throughout the world.
An interesting story is behind the brand's creator: Múkami Kinoti Kimotho, who inspired by numerous attempts to revive and reconstruct her wardrobe and the unyielding desire to give classic looks a high fashion and trendy feel, founded JOODJ in 2012, where each design has a unique story and purpose.
The Roka metal mesh bib design pays homage to the designer's roots and beautiful heritage. The name it's inspired by her grandmother (her name is Nyoroka) a woman of strong, nurturing soul, in her nineties and still fiercely bold and beautiful. The design is amazingly versatile, it can be used as a head piece for Old world 20's glam, or as shoulder pads to add a rocking edge to your tops and jackets, also as a stunning neck piece and of course the eye-catching single cuff on the back of a heel, which is a show-stopper.
"When I think of Roka, I think of empowerment, old world glam and an edge/resilience that comes with surviving real-life experiences" says the brand's creator: Múkami Kinoti Kimotho.
The Sanaa flower clip was inspired by the very diverse, complex, rich nature of a woman's heart and soul. The mixed media represents and allow us to express the multiple layers, facets and depth to our being depth. We're soft, strong bold, gentle, passionate, confident - we have a signature sense of humor and style - we're Women..
The JOODJ Lifestyle is one with conscience. Every piece is carefully crafted with the goal of inspiring, empowering and transforming the lives of women all over the world. To this important end, a percentage of the proceeds from select JOODJ designs like the Ngoma, the Roka and the Zizi, go towards supporting non-profit organizations that work to address social injustices and inequities against women throughout the world.
So, what are you waiting for? Indulge yourself with these unique accessories by shopping directly from JOODJ's official website.*
*The readers and followers of "Fashionista Smile" get a 10% discount using the promo code READAJDJ10, applicable through to December 31st., 2013.
And here’s the inside scoop for my readers and followers on the East Coast and in the DC metro area: You’re all are invited to the first 'Channel Your Inner Fierce' launch event in Washington DC. It will be a great opportunity for you to meet the designer, hang out with other fashionistas and enjoy some delicious cocktails while you explore and shop the JOODJ by Múkami Kinoti Kimotho collection. Visit the JOODJ FB page and follow JOODJ on Facebook for details on this exclusive event happening this December.
(Courtesy of JOODJ - Press Office)
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